YOU NEVER STOP NEGOTIATING. Give yourself an edge with this brand new third edition of the bestselling book by negotiation expert Ed Brodow.For more than two decades, Brodow's acclaimed Negotiation Boot Camp® Seminars have set the standard for "how to make a deal" in Corporate America and around the world. Brodow arms us with the same proven strategies and tactics he teaches to the professional negotiators at Microsoft, Goldman Sachs, The Hartford, Learjet, Novartis, McKinsey, The Gap, Starbucks, Ritz-Carlton Hotels, British Aerospace, Raytheon, Exxon-Mobil, KPMG, Zurich Insurance, the IRS and the Pentagon. Using a wealth of examples from real-life encounters, Brodow reveals how to develop the skills and confidence you need to achieve your goals at work and in your personal life. After completing Brodow's basic training program, you will have learned how to:Conquer your fear of confrontation and overcome the negative behaviors that hold you back.Identify and develop your personal negotiation style.Assess the other side's strengths and weaknesses.Get the other side to make concessions without giving up any of your goals.Master the art of listening to understand the other side's position and strengthen your own.Avoid getting sidetracked by personal or emotional issues.Create an atmosphere of trust in which the other party is a collaborator rather than a competitor.Break through impasses and close the deal. If you are interested in upgrading your negotiating skills, this is the book to read.From Library Journal: "Negotiation expert Brodow has put his popular corporate Negotiation Boot Camp seminar into book form, offering a 12-week course (a chapter a week) wherein 'recruits' learn different skills until they can intrepidly tackle the trickiest negotiations. While his building blocks have relevance in the workplace with clients, staff, and management, Brodow's advice, garnered from the streets of his hometown of Brooklyn, NY, and his Fortune 500 clients, proves handy for everyday situations as well. Readers, for instance, will learn about buying a car or negotiating medical fees."From Publishers Weekly: "Brodow brings a straightforward delivery to his material based on a long-running seminar he's presented to blue-chip clients like Microsoft, Starbucks and Goldman Sachs. Drawing heavily upon his own professional and personal experiences, he shows how to achieve 'win-win' scenarios in various settings, suggesting that such collaborations are what makes negotiation one of humanity's greatest accomplishments. Readers will find that Brodow's tactics get the job done."From Booklist--American Library Association: "Brodow's tips are clearly laid out and easy to follow. Whether negotiating for a new job, a car purchase, or selling one's home, there's something for everyone in this practical guide."
